RichPowers

… “So I came to terms with myself one day. I was in the hospital. And I told my doctor, you know, I want to do something different. And I told him about this station I’d love to have. And before I got out, he wrote me a hundred-dollar check and said, I’d really love to hear that radio station. And I said, Oh my god, Now I’ve gotta build this thing.”..

…The station was very much on again, off again,” says Burggraf. “There were lots of great ideas for getting on the air, but also lots of impractical ones. I think there’s an old adage about getting a committee to design a mule. It’s a mess.”

..WOKI management allowed the two men to put WDVX on the air via a CD player and four discs on random play, set up on the fly… …“if a CD got stuck, we had to drive all the way to the top of the mountain to unstick it,” Lawson says.

…That lasted until the FCC caught wind of their half-baked operation and sent a polite letter of warning to the newbie station. “They said, guys, you gotta do this right or get off the air,” Lawson says. “Fortunately we found a place to park for a while, on a back porch right off the Clinch River.”… and radio personnel had to enter through the family’s living room to reach the broadcast area. “That proved to be pretty impractical,” Burggraf says.

Yet the station still managed its first live performance there. “It was one August night in the backyard, and you could still hear the crickets,” Lawson recalls.

“We had Fish Jones and Jessie Brock, and our own RCA 44 mic set up, and we went live.”

Later live feeds were moved to the home’s basement, where, Lawson says, “we had some troubles; it was real primitive.” …

..“I asked him, have you ever thought about having a radio station in your campground? Then I called Don and said, what do you think about putting this thing in a camper? He said, are you crazy? And I said, no, because you already put a radio station in a train caboose when we worked together in the ’80s at WNOX, so I know you can do it.”….

..“The camper years were great, and they were important to WDVX’s identity,” says Hickey. But the station board always had bigger things in mind, from the moment the Burggraf first flipped a switch on Cross Mountain…

..It was around 2001 that ABC recognized WDVX with a feature on its World News Tonight With Peter Jennings….

“We wanted a place where we could do live broadcasts, but as a live-performance venue,”
One of the first orders of business, after the dust settled, says Lawson, was making live music an integral part of programming: not just live radio, but live radio with a live audience. The station hosted live music once a week at first, then moved to a five-day schedule. And though early shows were sometimes poorly attended, everyone persevered. Now the six-days-a-week…

And sparse attendance is rarely an issue now. Says Hickey, “We have regular people who come several times a week. The Blue Plate has become a daily habit here in Knoxville.”

A second, weekly live show was added in 2008, in the form of Tennessee Shines, ..

“If there was a problem, it’s that we were successful, and we needed a business model to support that. There’s tons of things you have to do as a radio station, from FCC compliance to underwriting. And what we really needed was one person as GM, so we could get it moving in one direction.”

What seemingly separates WDVX from just about every other extant radio station or aural entertainment medium is its combination of niche-market freedoms—an absence of playlists, a boggling variety of specialty shows (rockabilly, banjo, Scots-Irish, blues, gospel)—and its local flavor, its roots in, and connection to, the community it serves.

“With the creativity that walks in here every day, this place just opens the door to having fun,” Lawson says. “It takes you to such interesting places.”

Read the whole thing here:
http://www.metropulse.com/news/2012/nov/07/radio-power-after-15-years-knoxvilles-wdvx-celebra/

Perhaps a bit off’topic in relation to part 15, but I got a kick out of this professors name; (the late) A.M. Low.

Ok, it’s not serious, but it is true.. Well, sort of anyway..

Perhaps a bit off’topic in relation to part 15, but I got a kick out of this professors name; (the late) A.M. Low.

“In 1925, British scientist A.M. Low wrote a rollicking forecast of life in the coming century. The Future, as Popular Science wrote two years later, was full of flying cars! One-piece suits! Radios everywhere! Much of which sounds downright absurd with the conveniences of hindsight. But here’s the thing: Low was actually right…”
http://www.popsci.com/technology/article/2012-10/8-ways-future-couldve-been-different

Ok, before I post a copy of comments at a NAB gathering, here’s a cut and paste from the FCC about who he is, (I didn’t know either)…

Ajit Pai was nominated to the Federal Communications Commission by President Barack Obama and on May 7, 2012 was confirmed unanimously by the United States Senate. On May 14, 2012, he was sworn in for a term that concludes on June 30, 2016.
.. Specifically, Commissioner Pai is working to remove uncertainty that can deter businesses and investors from taking risks, to revisit outdated regulations, and to set clear, modernized rules for the road….
More at http://www.fcc.gov/leadership/ajit-pai

Now for his comments, which should be read in its entirety just to comprehend better where this guy is coming from, but at the moment the focus is specifically concerning AM Radio.. http://www.fcc.gov/document/commissioner-pai-remarks-radio-show(beginning on page 5):

What else should the Commission be doing with regard to radio broadcasting? To me, it’s time to take another look at our AM radio regulations. The FCC last conducted a thorough review of those rules 21 years ago. Since that time, AM radio has continued its relative decline. There are 20% more FM stations today than there were in 2002. Just another piece of evidence that broadcast radio is still strong. But unfortunately, the number of AM stations has actually fallen during that same period. Moreover, AM’s overall market share is less than 20% right now, and the figures are even lower for younger listeners. Within the 12-34 age range, AM stations currently account for less than 10% of radio listening. These younger listeners should represent the future of AM radio, but many of them never tune in.