Found this interesting, it’s in pdf form:
Radio Today 2013 – How America Listens to Radio:
http://www.arbitron.com/downloads/Radio_Today_2013_execsum.pdf
There’s more radio data accessible from “Nielson Audio radio surveys main page here:
http://www.nielsen.com/us/en/nielsen-solutions/audience-measurement/nielsen-audio.html
Arbitrary by the Ton
How can Abritron know that 8% of Americans did NOT listen to the radio (92% did listen)?
Obviously they are either making it up, earning their name “Arbitrary,” or they are tied in with the NSA which listens to everything, even the pop-up toaster.
I wasn’t counted at all in their “survey,” the guy who dials around finding only church and sports.
Which brings the question, who IS listening to sports church… I don’t see that category listed.
Obituaries are more accurate than Aribituaries.
It’s just a survey Carl..
It’s just a survey Carl.. True the results are based only on the responses of the people who actually had participated in it.. The only way to be 100% accurate would mean that 100% of the population would have to be contacted.
They didn’t contact me either.. or my next door neibour, or that lady who cashiers at the 7-11 down the street… for that matter, I personally know a single person who participated in this survey…
But, they say..
“Radio Nationwide is Arbitron’s national radio audience service. Issued twice each year, based on the company’s Fall and Spring surveys, the service is the only source for local/regional market network ratings available in today’s marketplace…
There are more than 350,000 respondents used
during each survey period, creating a robust
sample that allows the data to be broken out for
all demographics and dayparts. The 350,000+
sample is sufficient to produce national
estimates.”
Which brings the question,
Which brings the question, who IS listening to sports church… I don’t see that category listed.
Sports Church.. That sounds kinda cool.. I’d take a gamble and listen to that. Who’s airing it?
Conspiracy Suspicion
What is the relationship between the major record producers and their musical artists who benefit from the popularity of “best selling” genres on radio?
The billion dollar sports broadcast industry isn’t given a whisper. How real can that be?
I don’t buy it.
Come on Carl!.. You need to
Come on Carl!.. You need to look again, both sports and church are clearly included, both in text and also in numeric charts..
“All Sportsboasts the best educated and highest income listeners of any format in this study. The format’s AQH share leveled off in Spring 2012
following eight consecutive annual gains, but remains substantially ahead of where it was a decade ago.”
A little below that is church..
“Contemporary Christian has the highest proportion of female listeners of any format in this study. It reached record-high ratings in this study
thanks to ongoing gains in PPM markets. Its listeners rank high in education and income levels.“
Scroll down a little farther and it details it in the charts
Nonbeliever
To say that females who listen to contemporary christian rock are highly educated is an oxymoron.
Come to think of it, the comment that sports is attended by high income best educated is another unlikely classification. Sports are generally liked by most of society, including the unemployed, school dropouts, street crews, employers, teachers, criminals, prisoners, the clergy and the average person.
I went back and saw the listings for church and sports, I am not sure how those are listed now because when I first looked they weren’t there.
…not sure how those are
…not sure how those are listed now because when I first looked they weren’t there.
That happens to me all the time!