One of the big 50,000 watt stations in the area is phasing out their frequency on air.
Only the website is given and call letters.
One of the big 50,000 watt stations in the area is phasing out their frequency on air.
Only the website is given and call letters.
This is a growing trend I believe will only get stronger in coming years.
It seems they take for granted the listener knows what frequency they are tuned to since most radios today have digital readouts unlike older radios.
Your probably right about the station frequency displayed on the digital display so folks know what they are tuned to. That is if the listener looked at the display and not totally focused on the little screen on their iDevice while they are driving listening to the familiar station they know is on xyz frequency.
There are a lot of AM stations migrating over to the FM band either through purchases of existing AM stations, or they have one already in their groupie of collected stations and merely change the FM's format as KXL Portland did with their KUFO FM station (Alpha Broadcasting Corp), did away with the only rock format station in the entire city and surrounding towns to the same news/talk format as is found on their AM station...as if the news and talk is going to sound or be better on FM!
BWHAHAHAHA!
Ya ok..whatever!
RFB
Stations that don't put their frequency on the air are losing out among MANY NEW listeners! Have you ever been standing in a line and there's a radio playing, you like what you're hearing but you can't see the radio and don't know where to find the station on the dial? Well, maybe it hasn't happened to you because you're a radio pro, and are familiar with every station in the market. But it happens to "Joe Blow Public" ALOT!! If you don't mention your dial position on the air, you can say Goodbye to all those potential listners! It's Insane! Digital readout or not, if they don't know where to look, chances are they'll never find you! Also, what's easier to remember in most cases....a dial position or a website address? You KNOW what my answer is!
Loosing out? Commercial radio lost it a LONG time ago and had nothing to do with announcing frequency or call letters or radios with digital displays.
All of this is nothing to what really lost it for the "big boys". A shame they have not caught on to the "why" yet.
Part 15 knows...as does pirate operators.
Spelling it out for the big boys won't do any good...they have not listened for some 30 years to know...not even to their own stations!
RFB
The identifiers which distinguish one station on the dial include frequency, call letters and slogans.
In our market many of the stations, owned by a single company, have put two "Qs" in their call letters, making it impossible to remember stations based on call letters. The letters only matter for legal FCC ID on the hour.
That leaves frequency as their only meaningful indentifier on the dial.
Of course, the online stream of that same station has no relationship to its frequency, therefore stations have stupid names like "The River", "Good Neighbor" and my newest slogan "KDX If You Really Want To Know."
But on the internet there are two-zillion radio streams, so it's like minnows in the ocean yelling "Hey, look at me!"
This week a friend complained that radio was so dull during her drives to and from work. So I told her, "Tune to 90.7 in the afternoon and 830 late at night," and she got it backwards and listened to 90.7 late at night.
Point is, all the numbers and names matter only slightly, but it's all there is.
"on the internet there are two-zillion radio streams, so it's like minnows in the ocean yelling "Hey, look at me!"
Yep..and those two zillion net streaming stations are no different from all the terrestrial clone one style fits all ears counterparts.
Terrible, isn't it.
RFB