an idea on how to monetize your part 15

I read that post through (painfully).  It basically talks about keeping things simple, but then goes on and on (and on).

From my experiences in selling a Part 15 radio station, it can be boiled down to a single statement - you have to provide those who are outlaying money a benefit.  It could be something simple like increasing traffic in their businesses (which leads to more sales), or it could even be seen as supporting another local business (which get their name 'out there' and increases sales).  Their perceived net positive income from doing it has to be greater than what they're spending.

So, if you can come up with tangible (i.e., $) benefits to those who give you money, you may have a shot.

Artisan is to be credited with his patience for reading the entire link. I was more abrupt.

After disagreeing with every point made in the first two paragraphs, then seeing how long it was going to be, I said, "I'm not reading this crap."

However, I am glad kc8gpd linked it anyway, because monetizing the station is a worthy topic for discussion.

My first rule of selling is, "Never tamper with your prospective client's shoes."

Also, having been in sales for a while (selling consulting, but the principles are the same), I can safely say that you're not going to sell anything from a website, at least unless the customer is already mostly sold.  Websites are great for information dissemination and ideally, identifying potential customers (cold calling is time consuming and frustrating).  But the actual sale has to be 'in person', in which you relate the benefits of giving you money to the potential customer's business.