This is just too cool...
"... When your headlights can project a movie onto a wall, you’ve stopped competing on horsepower and started competing on imagination. The West needs to wake up to that.” .."
Chinese firm revives the drive-in cinema with film-projecting headlights
.... But, in the era of streaming from the sofa, it was thought the drive-in cinema would soon become extinct. However, one Chinese technology company is bringing back a solo version, giving car owners the ability to project entire blockbusters from their own smart headlights. ... .. Many cars now include technology such as a sophisticated speaker system, massaging seats and ambient interior lighting, so the latest invention could mean a watching experience rivalling many high-end cinemas. The headlights are also said to work in all weathers, automatically adjusting the colour temperature of the headlights in rain or fog.
.. It will debut in the luxury five-door Aito M9 SUV and is said to be coming to a host of other cars, such as the forthcoming Qijing GT7 shooting brake and Luxeed V9. None of these cars are yet available in the UK. ... .. Tanya Sinclair, chief executive the of industry group Electric Vehicles UK, said the Huawei technology was “ingenious” and would “echo the drive-in movie nostalgic feeling”. She added: “Why shouldn’t we embrace this? It keeps you in your car and gives you more things you can do. Yes it seems frivolous on one level, but it’s actually building a closer relationship with you and your car because you want to spend more time in it. ....
... “Chinese carmakers aren’t just building cars anymore. They’re building experiences,” said Justin Lunny, founder and chief executive of the EV manufacturer Everrati. “When your headlights can project a movie onto a wall, you’ve stopped competing on horsepower and started competing on imagination. The West needs to wake up to that.”