So now what ?
Posted on December 2, 2012
You have been working on that Part 15 Station and you got the magical mile going.
The Sound you have been working on is at last perfect and ready for the local world to hear.
You have been working on that Part 15 Station and you got the magical mile going.
The Sound you have been working on is at last perfect and ready for the local world to hear.
The Antenna System is running a it’s peak efficiency and all the audio chain is working as it should.
Then as you sit there think man this is killer I now have a real broadcast station.
AND THEN IT HITS YOU!
What do I put on this station?
Will people enjoy what I am playing ? will anyone even listen to this station ?
That is the moment when you realize that you have to decide if that station you built is a hobby or if you are trying to offer a station that gives the public better programming.
So lets say that the station you built is going to be a pro deal.
Then you will have to decide what should be part of the stations programming.
Music , Talk , and if music then what ?
Are you going to do the same old oldies format or are you going to do the same old left VS right format in talk ?
That is the point everyone , We have to consider what the public wants to have on a station and not use our ego to set the programming.
And let me tell you , It is not easy to program a station in a manor that is best for the public. You have to have programming that is able to gather people to the station and also sell adds.
The Programming must be the main part of these stations and it must be live and have lots of ways for people to connect to the station and it’s DJ’s or Talk show hosts.
Phone must be part of this.
You want you’re DJ’s to be able to take requests and the talk show hosts to field phone calls.
Another thing with Talk shows, Loose the fricken call screeners already.
Automation is a big part of the problem.
Work on the schedules will take months , But once you get the station working as it should that part of it will become easier.
Do not over look this aspect of part 15 Broadcasting.
Have self respect and your listeners will have respect for your station and you.
Lefty.