Ad Placement
Posted on September 1, 2011
Twice now e-mail offers have arrived asking for ad space on our radio station website. Neither inquiry said one word about what would be advertised. Checking the websites of the offer maker showed an advertising agency representative of however many clients.
So I sat down and drafted “Policy No. 1: All inquiries for website ad space must include sample copy showing exactly what product or service would be advertised. If KDX has to ask, KDX will not ask and will not respond. Period.”
While the idea of $$$ is always provocative, communications companies (ad agencies) should at least know how to communicate.
What is your policy when ad offers come along?
