bandit

If you say you? Think again.

If you say you? Think again.

It used to be that websites were where radio stations would promote their signals to gain a bigger share of listeners. The actual AM or FM was the main focus – the end result. Now, with radio’s own efforts to convince it’s audiences to find them elsewhere (IE: webstreams, facebook, HD radio) & with rising technology in smart phones, computers, devices, etc, the industry has inadvertently made their websites into their perceived main signal. The website IS the radio station. Radio is now promoting for their websites instead of the traditional “other way around.” Why is that important? Because now the millions of dollars they invested in their AMs & FMs have turned into what amounts to “the worst advertising campaigns ever bought.”

Wouldn’t they love a client who agreed to pay them 5 mill to promote their business. They’ll never find it. They are it.

Now, a website is more believable as a radio station when an actual signal, no matter how poor, is established in town. If the audience can sometimes pick it up on their radio, they tend to believe the corresponding website to be credible local station. The game is now, how to put a signal into town in the most affordable manner… and direct them to the website (as other local stations do) for listening and other station experiences. The overall “value” of the broadcast signal is diminishing in great measure. Cheaper/more horrid signals are becoming more valuable every day. FM translators they couldn’t give away 5 years ago are selling for 200k today.

And here we are. The brightest of the bunch.

I am glad to be in your company!