Total posts : 45366
You’ll have to equalize the heck out of it to get it to sound anything close to audiophile quality. I have the same issue here. Its Doable and may get some listeners but its going to really be a hard sell. The thing that will get you listeners is to have 2TB of HDD and have most of that hard drive filled with great tunes that no one else plays anymore. Your playlist should be 30 days without ever hearing the same song twice and keep in mind you want a 2 hr space before you hear the same artist again. You’ll need more than 560 different artists to do this and many songs from that artist. Since your station is a pop station you’ll have to bring back the super club favorites no one else plays anymore but are sometimes heard in bars. AM sucks for sound so you have to lure them with dazzling songs they’ve forgot and DON’T REPEAT the same song in a 24 hr period. That will get you listeners who will stay locked to your station. Be sure to announce that you have 12 thousand songs or more and do no repeat promo’s. This will get you the adult listeners 30+ yrs of age who may stay locked. 25 and under forget it for AM as they won’t have the patience to deal with the static. Advertise the C. Crane Skywave, Grundig, Tecsun Radio’s as your listeners will need Radio’s to compensate for a poor frequency response that AM has. You’ll probably attract more Car Radio listeners as those Radio’s have a better sound AM Radio than in house Radio’s do. God Luck as I suffer the same thing you do and the only thing that keeps my AM listeners is the sheer number of songs I have. Even then I have a listener once in a blue moon on AM.