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The following post may be considered very cynical, but in my opinion very true:
No, I do agree that the reporting focuses on some very trivial matters and often glosses over the matters that have a direct impact on the station. The reason the Memphis Cheap Channels station is probably reporting on things out of state is that they may be doing the news from Texas, not sitting in a local studio at all. The station I worked for was also Cheap Channels, but so far the news department will not bow to the corporate and sales pressure (as much), though they still don’t cover some of the important things and choose fluff instead. It’s based on what the viewers want, and the average viewer is so incredibly dim that the fluff is good enough. Look at all the “reality” shows that are on. Name one that has real substance. This is what the average dim American wants. These average people are the people that Neilson sends the rating books to, and those are the only people that matter.