Total posts : 45366
Good point, MRAM. Getting entirely spread onto all the mediums (MEDIA) requires expense of not only fees, but huge management time, where much of the fun of running a communications enterprise becomes too time consuming.
I know there are many platforms, but no one yet has responded to my often asked question of …. what are they? I have no clue how a radio station could employ facebook, twitter, linked in, androids, ustream or youtube.
It seems to me these are such different styles of medium their purpose has little to do with radio. If you put yourself on camera you’ve got to have props and wear good clothes and the hardest part is to keep from being boring, because the eye becomes distracted quicker than the ear. If you send messages back and forth with strangers they aren’t listening to the stream because they are distracted writing notes to strangers. So far as I can tell, doing all this stuff leads to chaos and disorder, but maybe someone will explain it to me in a way I can grasp.
In the radio program THIS WEEK IN RADIO TECH one of the engineers said that radio stations need to think about having video.
I think there’s an assumption that doing all this stuff keeps the audience interested, but perhaps that is a myth.
Still, I agree with Marshall’s premiss of a NEW NORMAL. And he put it right… we need to MAKE a new normal. It’s not something already in place.