Total posts : 45366
Very personal opinions follow and I hope you will read them with interest.
If the NAB uses this study to eliminate part 15 FM then it will be an excellent example of winning a battle and not the war.
The fact is that commercial broadcasters and especially the news networks are losing audience. Even major newspaper subscriptions are down.
I do not speak for others, but I will state that I have not viewed a local or network newscast in over 20 years. I found their focus (car wrecks, fires, misery, for example) to be outside my interest. I also was driven away by the burdomsome amount and content of commercials.
I can and do endure the five minutes of “complete” news on a local AM station at the top of the hour, then the switch goes off. I just renewed, for the third year, my subscription to the Rush Limbaugh program which is now delivered commercial free via the internet (even though a Rush hour without breaks is only 36 minutes). Say what you will about my choice of content, but I can listen without commercial interruption and that is where I believe the future of information dissemination and programming is heading.
Consider, for example, premium cable. I subscribe to 24 commercial free movie and special event channels. I am willing to pay for this so I do not have to be subjected to the constant interrpution of advertising. I was fortunate to be grandfathered in that I do not have to get the “basic” service and do not have to pay for advertising on channels which I do not care to view anyway to be piped into my home. If my provider ever bundles my service with commercial stations I will unsubscribe.
My point is that eventually good programming will be pay for service without advertising and the NAB is wasting its time if it pursues the weak notion that part 15 broadcasters are the root of the broadcast media problem. My opinion, based on my experiences and the comments of many of my family members, is that there is a paucity of good programming and the advertisements are too frequent and abusive and that is resulting in decreasing broadcast audience.
Broadcasters should not blame external sources for their problems; they should produce a product that people want and deliver it without incessant interruptions.
Thanks for tolerating my rant on this subject.