Total posts : 45366
Local papers are always looking for stories, so that’s a good venue as well. They actually had me write up a story for the Bowen Island Undercurrent and they published it.
Even contacting the newspapers of larger nearby cities might be worthwhile. Artisan Radio got featured in the Vancouver Province (one of our 2 daily newspapers) when it launched.
And although licensed radio stations have often been portrayed as ‘the enemy’ here, I found that they too were supportive, as long as they recognized that I wasn’t competition. Artisan Radio got mentions in a few, as well as some discussion nationwide on CBC radio.
I think you’re very wise to give out free ads, and minimal cost ads elsewhere. Unless you have proven listenership in the thousands, it’s difficult to get anyone to pay lots of money for your ads. And many mom and pop businesses can’t afford it.
It all sounds great.