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I’m always interested in alternative radio stations, particularly ones that carry jazz. Will you have an Internet stream?
However, the key to everything, if you want listeners other than yourself and family and friends, is to get the word out. Particularly if you’re including local content. Contact your local (preferably community) paper – they’re always looking for stories. Talk to local business establishments, particularly ones that play music in the background, such as coffee places, eateries, etc., and see if they would be interested in playing your station. Put a business card and/or flyer up on local bulletin boards. Even licensed local radio stations might be interested in putting in a plug for you, especially if you convince them that you’re not competition and doing something for the community.
The problem with such radio sites as TuneIn and the like is that little stations with limited coverage just get lost in the crowd (with over 30,000 stations and growing). You might get a few listeners that accidently stumble across you, but that’s it.
And just as food for thought, a mish mash of programming is all very well and good. But directed programming, with a specific set of listeners in mind, might get you more overall success, if that’s what you’re looking for – one successful example that’s been reported here on the Forum is the play by play of local high school football games. And Artisan Radio achieved its greatest number of simultaneous listeners (100+) with special event programming – a weekend of all Cliff Richard music, which featured new interviews with Cliff himself and former members of his band (aided by coverage from the Cliff Richard fan club and the Cliff Richard facebook page).