Total posts : 45366
I agree with you that we all have to understand the ‘new’ media. It’s actually not all that new technologically speaking, but in its acceptance by the masses, however, that’s a moot point.
But I don’t want my micro radio station to be normal. If it isn’t different, then why bother, as there are plenty of licensed radio stations out there trying to do the same thing? I play the music I like and I choose deliberately to be retrograde – to play old jazz that you almost never hear on the radio anymore, old doo-wop that is so obscure I don’t even remember it from the first time around (and not many that I’ve talked to do), the top 500 of, say, 1965 as opposed to the top 10.
I can also see being different by pushing the boundaries of the ‘new’ media, however that’s not my interest. But I don’t see it as a necessity. Most people don’t understand why they can’t hear a micro radio station, whether it be AM or FM, in their house on a cheap portable radio more than a block away from the transmitter. They never will. You probably will never get these ‘normal’ people, who want something cheap, free and easy (and whatever it is their peer group wants) as listeners.
The key, as I see it, is being different in a way that gives YOU pleasure. Even though a micro broadcaster’s listenership will never be large, the people who do listen are willing do a bit of work to do so because THEY really want to. They’ll buy an Internet radio, actively search out the music they like regardless of what is popular, drive to wherever they can hear your station in the car, whatever.
Be different. The new media isn’t everything.