Total posts : 45366
For the most part I say “Have it all.”
Cross promotion builds strength.
Websites give a “display window” to the radio station.
Podcasts extend the programming out to additional listeners.
Even something as “go nowhere” as stereo at least sounds important when you say “In stereo,” which you could not say if you weren’t at least in FM stereo, if not AM stereo, even if people can’t actually get your FM signal. Also STEREO looks good in print on your website.
Saying “heard internationally” (by stream) sounds important even if your AM listener is in the next apartment.
“Taking calls” sounds big time even if it’s just your girlfriend and kid.
An important part of the radio game is image. That’s why I use a picture of Johnny Depp as my own publicity picture.