Total posts : 45366
In the 1950s record companies made illegal payments to disc jockies, program directors or stations to play their latest release. This was called payola and a few people went to prison.
In the 1960s record companies handed out freebies in a promotional effort to get their records played. I have many of these recordings marked “Demonstration Not for Sale,”
Now the record companies are lobbying to get radio stations to pay to play, a practice that I call “reverse payola.”