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In reading the broadcasting trades, I have noticed that comments are wide ranging on social media platforms. The comments posted here are oddly the same as those in the trade publications. The comments posted here are very much appreciated and at the same time expected. There is an odd division of opinion, probably indicated by the general age group of the writer.
In the early 1900’s, people considered the airplane and radio as fanciful toy-like inventions of non-productive people. Folks just couldn’t understand why we needed radio. We had perfectly good newspapers. All those batteries and wires and tubes and such. They thought it confusing and unnecessary. The airplane would never be of any practical use. It was being forwarded by a couple of North Carolina guys from a not so successful bicycle shop. Both inventions received a grunt and a wink.
In the 1940’s, television was coming to the forefront. Similar comments were made concerning the need for pictures on the radio. But, without it we would not have experienced man stepping onto the moon decades later, or watched the Twin Towers in New York collapse into a heap of rubble. Radio, television and the airplane are indispensable parts of our lives these days.
As humans, we tend to criticize what we don’t understand or find that exist outside our personal realm of influence or thought. I have only suggested the investigation of the possibilities presented by social media. It won’t fit every scenario, maybe not yours.
And, can someone explain to me the problem with the addition of 50 new raving fans of your radio station each month by whatever means? Or, maybe just 10 new fans. Who cares how many out of a half million find you? You can’t swallow a whole elephant in one bite anyway. Some of us are prone to looking the proverbial gift-horse in the mouth.
All the anecdotal experience and stories, I have read here, have not dissuaded me to continue my quest to find more; more ways to distribute what I produce, more and more convenient ways for listeners to find me. If you are satisfied that you are your only raving fan, then you have grown large enough. If not, I am suggesting a look at all the platforms mentioned here. Find one or two that you can do and stick with it until you determine the real outcome. To criticize out of hand indicates that there are other challenges to overcome before looking for more listeners.
As a final thought; when anything in this world stops growing, it begins to die. It won’t be long before others dig the hole to bury it in…that is if they even give a rip about it in the first place.
Part 15 radio does not limit anyone’s imagination, nor should it stunt creative thought. The rules give us “lines” inside which we can make any color or hue. A train would seem strange with only the locomotive. It’s when we hook the other cars to the engine we find a productive use for the invention. Maybe low power radio is the same way.