Total posts : 45366
From my perspective, part of the problem is how big business has tied our hands with licensing fees.
I have a website for my station. I have a webcast for my station. I have a MySpace page. But, until I can afford an operating budget for licensing, I have to restrict my playlist to Talk Radio and Indie music, license free, since it goes onto the Internet.
There’s a glut of free Indie material out there. Some really good, some really bad. Given the time, one could weed through it all and put together great programming without licensing.
Problem is, those 9 seconds you have to win them over requires something they were looking for. Has anyone tried running all Indie programming and if so, how’s that workin’ for you?
Maybe if I was a radio only operation I wouldn’t worry about adding commercial music. With limited coverage, the odds of someone from BMI, SESAC, ASCAP, etc. hearing it is slim.
Maybe I’m just lazy (or cheap) but I’m in this more for the love of tinkering with radio. I’m my best listener. Am I still a broadcaster? Maybe a Closet Broadcaster…