Total posts : 45366
Broadcast audio has never been about the audiophile or audio purist. First of all “signal to noise” ratios are the most important factors as to the listenability of a broadcast signal. Simply, if they can’t hear it and understand it, it doesn’t exist.
When building imaging and commericials with Audition, I try to keep signal to noise at the top of the mind. Does the audio effect or filter make the message more understandable. Does the audio grab the listeners attention and cause them to remember it? If not, do something different.
I found the best function of Audition is the “undo” function under the “edit” drop down menu. If I don’t like it, I do it over until its right.
I can experiment with all kinds of effects and sounds.
The absolute best way to control over-the-air transmitter audio is with an external audio processor. Whether for AM or FM, the last piece of equipment before the transmitter in the air chain is the audio processor. All processing adds distortion to the audio product. But the aim is to maximize the signal/audio-to- noise ratio. And you must consider the environment the receiver loudspeaker is operating in. The ambient noise of a room or car interior colors, to a greater degree, everything sent over the air by your radio station.
There are lots of AM/FM and virtual audio processors available. I use both. I use software plugin processing for the FM and an external Innovonics 222 for the AM. And everything (audio) that feeds the audio chain maximizes the signal to noise ratio, hopefully without changing the character or dynamics of the original audio. In my view, that’s the best way to use Adobe Audition or Cool Edit Pro.
Marshall Johnson, Sr.
Rhema Radio – The Word In Worship