Total posts : 45366
Since you bring up Air America (which I find refreshing to finally get a 2nd Alternative choice to the “right Wing” broadcasters, PBS does a good job too) I think you’re right. In order to gain and hold a handful of listeners in you’re neighborhood you either have to spend alot of time and effort to cover the local neighborhood, such as doing a live Jr High sports broadcast or a remote at the local farmers market, or offer an alternative to programming available in your area such as Air America or an alternative music format. Of course you risk being labeled the local “liberal” which in my book is nothing to be embarassed about.
There are numerous alternative music formats too. I believe Radio Sausalito found a nich combining Jazz and local event coverage. I am airing a combo of Classic 70’s-90’s Rock, 60s-70s AM hits, Reggae,jazz,Americana,Country Rock, retro and new wave, plus new music, similar to a free form station I worked at in Phoenix in the 80’s. A true alternative to the generic small town AC/Hit and country formats in my area.