Total posts : 45366
All communicators should have a few Marshall McLuhan books in the library, here’s a quote from “The Medium is the Message (page 100)”:
“The youth of today are not permitted to approach the traditional heritage of mankind through the door of technical awareness.”
I think the reason for this relates to what Marshall Johnson, Sr. mentioned earlier: “If listeners don’t chose your radio program within a 9-second door of awareness they lose interest.” The heritage of mankind is far longer than 9-seconds; it won’t fit the door.
My 9-second blog entry ends with this: “Listen to the Marshalls.”