This is a peculiar case, the Supreme Court has dealt with it before and says once was enough. I think the whole things ridiculous. An interesting talking point nonetheless...
Supreme Court rejects free speech case over controversial vanity plate
https://www.usatoday.com/story/news/politics/2025/12/08/supreme-court-vanity-license-plates-tennessee/87506942007/
Excerpts:
WASHINGTON − The Supreme Court won’t get involved in states’ regulation of vanity license plates, rejecting an appeal from a Tennessee woman challenging the rejection of her controversial '69PWNDU’ personalized plate. ...
In Gilliam’s case, Tennessee initially approved her request for a personalized license plate that read “69PWNDU.” She said the letters referenced “pwnd u,” an online gamer phrase meaning to beat an opponent. The numbers, she initially said, reflected part of her phone number and were not a sexual reference. Gilliam later said she’s an astronomy buff and “69” refers to the year of the moon landing.
But the state received a complaint 11 years after allowing the plate, and later told her it should be revoked because it referred to sexual domination. Gilliam sued, arguing that Tennessee violated her freedom of speech. ... ..
“If allowed to stand,” the groups said of the Tennessee Supreme Court’s rejection of Gilliam’s suit, “the decision will cause constitutional injuries reaching beyond the bumpers of vehicles registered in Tennessee.” ...
Tennessee’s attorney general argued the issue is far more complicated than Gilliam acknowledges ... .. The bottom line, he said, is that states’ regulation of vanity license plates is not a pressing question of national importance that’s worthy of the justices’ time. ..